Enough. My parents didn't name me "dear," "sweety," "darlin," "Hun" or "honey." I'm a grown woman, almost 30. If all you customers can come in and speak to my male counterparts with a degree of formality and maturity, then you can show me the same courtesy. Don’t use east-coast charm or good intentions as an excuse. I work hard in my job and I have a name and if you don't "charmingly" call men sweetheart, you can lose it for me. —Not so sweet